Sweaters News:
Too often branded content campaigns fail to drive strong results because brands don’t put enough trust in publishers who know their audiences best, argues Amy Odell....
The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection at the Italian trade show....
BoF crunches the data to identify the hottest brands and top selling products of Q1 2018, revealing the truth about whether much-hyped Vetements is still performing....
While mass brands have an edge on China’s Tmall in terms of search visibility, prestige labels can fight back by investing in the right areas, according to a new report by research firm L2....
As new editor-in-chief Samantha Barry reveals her first print issue — and radical redesign — she tells BoF about her plans to renew the brand's relevance in a digitally driven media landscape....
Biofabrication is set to shake up the $100-billion business of leather goods, explains Modern Meadow's Andras Forgacs....